The event was officially launched by YB Tuan Amirudin Bin Shari, Selangor State Executive Councilor for Youth Development, Sports, Culture and Entrepreneur Development.
“The state fully supports events such as the festival, which is a good platform for companies to showcase their products to the chocolate loving public. The Selangor Chocolate and Candy Festival is also a good avenue for businesses to develop their businesses and entrepreneurship qualities,” said YB Tuan Amirudin at the launch at the mall’s Atrium on Friday.
Held from 24 to 26 April from 10am to 10pm at Tropicana City Mall, the sweet festival is in line with Visit Selangor Year 2015 and Tourism Selangor’s plan to promote the Malaysian chocolate industry. The state of Selangor is home to a great many giant chocolate manufacturers such as Barry Callebaut, Nestle, Cadbury, Beryls, Fidani, Benns, Quantum, Network Food, etc.
Aside from locally made products, Selangor Chocolate & Candy Festival also featured imported items, thus offering the largest varieties of chocolate, candies, dessert, cakes, pastries, sweets, biscuits and drinks ever in Malaysia.
Amongst the brand showcased at the festival were Crispy, Tudor, Momentum, Shweets, Compal, Delacre, Cream of Creams, Damas Sweets, Coolstick, PumpOnTheGo, Mokaya, Love 18CC, ReeVo, Ryverra, Quantum, Fidani, Dareo, Rich Chocolates, Suji Sweets, and Cush Candy.
The Selangor Chocolate & Candy Festival is a part of the Malaysia Chocolate Fair and is the 9th event organised by Expomedia Events. The festival drew in a crowd of more than 20,000 to the 3 day event, which featured more than just chocolate and candy.
Visitors to the festival got the chance to try out and purchase a wide range of artisan chocolates, pralines, truffles, candies, gummies, baklavas, dragee, nougats, marshmallows, macaroons, cupcakes, brownies, chocolate mud cake, soft ice-cream and chocolate biscuits showcased by 30 participating companies from Malaysia.
The prestigious affair was a chocolate lovers dream, in addition to the flavours, colours, fillings and textures seen in delightfully prepared chocolates, cakes and hampers. There was also a chocolate-making demonstration by The Chocolate Museum.
Among the highlights at the Selangor Chocolate & Candy Festival 2015 included a Street Magician, Magical Clown, Giant Chocolate Fountain, Chocolate Bar, Chocolate-making demonstrations, costume character giving away freebies and Mascot Appearance by Kris, the Dinosaur & Mat Kelip, the Fire Fly. Visitors also had the chance participate in activities such as The Great Chocolate Shoot Photography Competition, Crispy Colouring Contest, Fun Chocolate Quizzes, Chocolate Appreciation sessions.