The event was officially launched by YB Tuan Amirudin Bin
Shari, Selangor State Executive Councilor for Youth Development, Sports,
Culture and Entrepreneur Development.
“The
state fully supports events such as the festival, which is a good platform for
companies to showcase their products to the chocolate loving public. The
Selangor Chocolate and Candy Festival is also a good avenue for businesses to
develop their businesses and entrepreneurship qualities,” said YB Tuan Amirudin
at the launch at the mall’s Atrium on Friday.
Held from 24 to 26 April from 10am to 10pm at Tropicana
City Mall, the sweet festival is in line with Visit Selangor Year 2015 and
Tourism Selangor’s plan to promote the Malaysian chocolate industry. The state
of Selangor is home to a great many giant chocolate manufacturers such as Barry
Callebaut, Nestle, Cadbury, Beryls, Fidani, Benns, Quantum, Network Food, etc.
Aside from locally made products, Selangor Chocolate &
Candy Festival also featured imported items, thus offering the largest
varieties of chocolate, candies, dessert, cakes, pastries, sweets, biscuits and
drinks ever in Malaysia.
Amongst the brand showcased at the festival were Crispy,
Tudor, Momentum, Shweets, Compal, Delacre, Cream of Creams, Damas Sweets,
Coolstick, PumpOnTheGo, Mokaya, Love 18CC, ReeVo, Ryverra, Quantum, Fidani,
Dareo, Rich Chocolates, Suji Sweets, and Cush Candy.
The Selangor Chocolate & Candy Festival is a part of
the Malaysia Chocolate Fair and is the 9th event organised by Expomedia Events.
The festival drew in a crowd of more than 20,000 to the 3 day event,
which featured more than just chocolate and candy.
Visitors to the festival got the chance to try out and
purchase a wide range of artisan chocolates, pralines, truffles, candies,
gummies, baklavas, dragee, nougats, marshmallows, macaroons, cupcakes,
brownies, chocolate mud cake, soft ice-cream and chocolate biscuits showcased
by 30 participating companies from Malaysia.
The prestigious affair was a chocolate lovers dream, in
addition to the flavours, colours, fillings and textures seen in delightfully
prepared chocolates, cakes and hampers. There was also a chocolate-making
demonstration by The Chocolate Museum.
Among the highlights at the Selangor Chocolate & Candy
Festival 2015 included a Street Magician, Magical Clown, Giant Chocolate
Fountain, Chocolate Bar, Chocolate-making demonstrations, costume character
giving away freebies and Mascot Appearance by Kris, the Dinosaur & Mat
Kelip, the Fire Fly. Visitors also had the chance participate in activities
such as The Great Chocolate Shoot Photography Competition, Crispy Colouring Contest,
Fun Chocolate Quizzes, Chocolate Appreciation sessions.
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